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The attack on Gillette’s “Integrity” is a Larger Cultural Inoculation

How the integrity bind is used to silence men in the era of #MeToo.

The CDC estimates that one in five women in the U. S., are rape survivors. That’s approximately 25 million human beings. Bullying is at epidemic levels among the children in our schools and among adults in the workplace. Against that backdrop, Gillette dropped an ad about men stepping up to challenge bullying and sexual abuse. The uproar has been significant. Gillette’s ad has been attacked as cynical virtue signalling. Gillette’s history as a company has been raised, bringing Gillette’s “integrity” into question.

integrity

noun

Written by

Author THE LITTLE #METOO BOOK FOR MEN https://www.amazon.com/dp/0983466963 Writer/speaker on inclusion, masculinity. BBC, New York Times- http://remakingmanhood

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